With the signature pieces from both watchmakers being so competitively
poised in adversity, one imagines that when the opportunity came around
for JC Biver’s Hublot brand to pick up the torch left behind by Audemars
Piguet, that he moved in fairly quickly (as is his way). Indeed the
deal was agreed in outline within 24 hours of Biver and Bertarelli
discussing the potential at the unveiling of the Alinghi 5 catamaran
last year.
At a cocktail reception hosted by the charismatic Jean-Claude Biver on the shores of Lake Geneva over the weekend, the all-new relationship between his Hublot brand and the Alinghi Americas Cup team became official by the unveiling of the Hublot King Power Alinghi Limited Edition, itself based on the hugely successful Hublot Big Bang series.The Hublot King Power Alinghi Limited Edition
Present at the launch, and recipient of piece number 1, was Ernesto Bertarelli, President of the successful Alinghi team who later this year will defend the Americas Cup for Switzerland against US challengers Team BMW Oracle Racing in the 33rd running of the famous yacht race.
While it is always interesting to see the launch of new a piece, whether it is to one’s taste or otherwise, this occasion was significant in that it represented the beginning of a new era for both Team Alinghi and the Hublot brand, for previously the Alinghi name was closely associated with Audemars Piguet’s Royal Oak Offshore editions, a relationship which expired along with it’s contracts mid 2009.
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